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About Wake The Tiger

The world is facing urgent, interconnected crises: climate breakdown, inequality, loss of biodiversity, and disconnection from one another. We believe culture has a vital role to play in changing the course we’re on. But change won’t come from fear or guilt alone - it needs hope, equity and community.

That’s why we created Wake The Tiger.

Drawing on decades of experience in business and creative industries, we set out to create a new kind of attraction, one that confronts the biggest challenges of our time through imagination, discovery, and purposeful action.

Our Amazement Parks® are more than just immersive experiences. They’re a call to action wrapped in wonder: designed to shift perspectives, spark curiosity, and make complex issues accessible.

We’re here to disrupt the norm, challenge the status quo, and prove that a different kind of future is possible and worth building together.

Our vision

INSPIRE. DISRUPT. BELIEVE.
For a better world.

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Our mission

We create immersive experiences for everyone, where art, storytelling and purpose collide - to inspire change today that transforms the world tomorrow.

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Our values

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INSPIRE

We inspire positive change through awe and amazement.

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BELIEVE

We believe action today can change the world tomorrow.

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Disrupt

We disrupt by taking risks and challenging convention.

Why the name ‘Wake The Tiger’?

The name was inspired by the book ‘Waking The Tiger’ by Peter Levine, which explores themes of trauma and transformation. It is about awakening that fierce, powerful part within ourselves to drive change.

The vision behind it is beautifully symbolic; on one side, a strong and fierce animal, and on the other, a playful, cuddly cub. Wake The Tiger represents the balance between these two – fierce yet playful, powerful yet approachable.

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